SONY is the best-known electronics manufacturer in Japan, and it is also a global company that has successfully exported various products to the world. The recent company’s key products are flat screen TVs called Bravia and smartphone Xperia from its subsidiary, Sony Mobile Communications (previously Sony Ericsson). However, it has been struggling in fierce competitions against Samsung and LG. Recently, SONY extended the operation to games, such as PS4, music and entertainment, and it is trying to successfully rebuild its business.