Ehime Prefecture is in Shikoku region in Japan. Matsuyama city is its capital and has Ehime University and Ehime Football Club (Ehime FC). Uwajima City in Ehime is located in the southern area of the prefecture and is popular with tourists for its bullfights. Unlike Spanish bullfights, their style is bull-vs-bull. The competition is held in January, April, July, August, and October. Plan ahead, and enjoy a Japanese bullfight!